Blog

The Frost: Part Two - Trailer Reveal

Return to the AI-generated cinematic world of The Frost. We've brought new technology to the experience of The Frost: Part Two, as our scientists push forward to investigate the signal on the top of the mountain.

Stop! Are You Making these Common Video Ad Blunders?

We've seen and analyzed thousands of ads in our generator. Along the way, we've picked up a few gems around what makes an ad successful and where some tend to falter.

4 Cold Email Templates to Skyrocket Your Conversions

You have to balance your time, your budget, and your creativity. You want to send e-mails that are personalized, engaging, and persuasive, but you also don't want to spend hours crafting each one.

TV or Not TV? An Advertising Guide to Linear, Addressable, CTV and OTT

You've probably heard a lot of acronyms and buzzwords when it comes to the TV landscape. Addressable TV, linear TV, CTV and OTT are some of the most common ones, but what do they actually mean and how do they differ?

Purpose Jobs Recognizes Waymark as Best Place to Work in 2023

Detroit, MI – Purpose Jobs, the Midwest’s largest startup and tech community, today announced Waymark to its list of best places to work in Midwest tech in 2023. The list covered companies headquartered and hiring in the following cities: Ann Arbor, Chicago, Columbus, Cincinnati, Detroit, Grand Rapids, Cleveland and more.

Creative AI isn't a threat; it's an opportunity.

We've long been fretting about technology replacing humans. And yet, technology has continued to advance, and humans have been adapting our skill sets to leverage it to our benefit. In the near future, it’s the humans who adopt generative AI that may well replace the ones who don't.

The surprising key to more new local direct sales? It might be an old radio advertising tactic.

It’s challenging to sway potential ad buyers to invest in your platform; especially when it comes to local SMBs. Their budgets are tight; their history with onscreen advertising is often minimal; and their standards for demonstrable and rapid ROI are as high as they’ve ever been.

Purpose Jobs Names Waymark a Startup to Watch in 2023

Purpose Jobs, the Midwest’s largest startup and tech community, announced that Waymark was included on its list of startups to watch in Detroit 2023.

Bringing the AI Revolution to Sales

With thousands of options that already exist for any given sales stack, where should AI fit - and what’s the benefit?

In an uncertain 2023, are broadcasters forgetting creative selling?

Many broadcasters have seemingly overlooked the need to significantly sharpen operations in one surprising area: the sale itself. This feels like a miscalculation. Even the most streamlined and effective media operation won’t have much luck if they can’t get the attention of potential partners.

“Humans at the Helm” — What Gen AI Means for Creative Professionals

Generative AI is democratizing creative capabilities for small businesses and amplifying the creative landscape. Instead of replacing humans, AI tools empower creative professionals to achieve more powerful results when used in tandem with human creativity, a concept we call “Humans at the Helm.” As the creative world evolves, embracing AI advances will be key to staying competitive and producing standout work.

Culture in the remote world

With remote work here to stay, it’s time to stop trying to recreate the in-person office culture and focus on maximizing energy levels for a more productive and happier workforce. By redefining work-life around personal rhythms instead of office hours and prioritizing “green” (energizing) tasks, companies can create a new, thriving work culture that optimizes the remote experience.

AI has invaded the classroom — why not your team?

Failure to embrace these new capabilities is doing a disservice to yourself and your team. Not only are they useful for many tasks, developing comfort and proficiency with AI tools will be fundamental to being a productive worker.

Your CTV Checklist: Advertising on Hulu

Connected TV (CTV) represents one of the fastest growing opportunities in video advertising today. As audiences have shifted to these platforms, the number of CTV providers has exploded. It can be difficult to keep up, which is why we’ve started our CTV Checklist series. These quick overviews will brief you on current CTV channels, their viewership and status, and what it looks like to advertise with them.

5 Intriguing Media Innovators to Keep an Eye On

These next-gen innovators are pushing the boundaries of how we engage with content and entertainment.

The Little Sisters That Almost Weren't: What Bioshock can teach us about GenAI and the Messy Magic of Creating

A video game blockbuster, dogs in wheelchairs, and the possible future of creativity as we know it.

Groundbreaking ai ad creation technology drives new partnerships for waymark

‍Company unveils Waymark 2—Allowing Easier, Faster and Higher Quality Video Advertising for Businesses of All Sizes‍

The Full-Funnel Future: How AI Is Powering the Next Generation of Advertising

The most forward-thinking advertisers have realized that AI can go beyond boosting just one aspect of their strategy and can actually transform the entire advertising life cycle. This next-generation synergy is the future of scalable, high-performing advertising.

AI-Powered TV Commercials Are Here: Waymark and Skybeam Partner to Make TV Advertising Accessible for All

TV advertising has long been costly and complex, making it out of reach for many small and medium-sized businesses (SMBs). But that’s changing fast. Waymark, the leader in AI-powered video ad creation, and Skybeam, an innovative connected TV (CTV) ad platform powered by Simulmedia, are teaming up to bring instant, AI-generated commercial production and seamless, cross-platform distribution into a single, self-serve solution.

No Ad? No Problem: Automated AI video ad creative opens new revenue streams

To prove how transformative AI creative can be, we partnered with three small businesses to produce Waymark ads and run campaigns through our OTT partner, Locality, a leader in local streaming TV advertising.

Comcast Advertising Introduces New AI Platform to Help Small and Local Businesses Create Cost Effective Commercials in Minutes

Comcast Advertising is partnering with Waymark to offer creative production for clients to remove barriers and give advertisers access to premium TV audiences. 

Waymark names Michael Tuminello Director of Product

Tuminello brings his more than 15 years of strategic product leadership in video advertising technology and creative tools development to Waymark, where he’ll continue to innovate the cutting-edge AI-powered video creation product that’s automating high-quality video ad creation for major technology providers, cable companies and digital publishers.

Announcing: New Waymark Languages

Starting today, Waymark creates videos in six languages: English, Spanish, French, German, Portuguese, and Italian. Real multilingual capability that opens doors to the conversations you couldn't have before.

Waymark Unveils Cinematic AI Advertising with Plante Moran and Betr as Early Innovators

Waymark, the worldwide leader in AI video ad creation, has unveiled Waymark Cinematic, a new frontier in advertising that delivers Hollywood-quality video ads with the latest wave of generative AI. Now, every brand, from boutique startups to global giants, can harness the magic of cinematic storytelling, turning AI into their personal production powerhouse.

Announcing Click to Edit: Video Editing That Makes Sense

Today, we're launching Click to Edit: video editing that works the way your brain does.

The Great Shift in Advertising: Creative Is Core to Adtech

The industry is consolidating around platforms where campaigns are conceived, planned, launched, measured, and optimized — all in one place. In that model, creative is no longer an external add-on. It is the core lever of differentiation and revenue growth.

AI Video Creative: From Roadblock to Revenue Driver

With AI video, platforms can fuel faster activation, accelerate spend, and turn creative into their most powerful revenue driver.

Waymark Unveils Next-Generation AI Video Ad Automations with Seamless CRM Integration to Help Teams Win Business Faster

Waymark today announced groundbreaking advancements to its Creative AI platform, introducing Waymark Automations - instant video ad generation that integrates seamlessly with leading CRMs like Salesforce, Microsoft Dynamics, Hubspot, ShareBuilders and Matrix.

The Next Evolution in AI Video: Voices That Actually Perform

Waymark's new AI voices don't just read scripts: they perform them. They understand context, add natural emphasis, and deliver lines with genuine expression. The difference is immediately obvious.

Spectrum reach and waymark partnership powers over 15,000 campaigns and counting, driving success for local businesses

Now with new capabilities like click to edit, local advertisers can craft affordable, high-quality commercials in minutes

How Prompt Topics Became One of Waymark's Most Powerful (and Underrated) Features

A glimpse behind the curtain, from Waymark's lead designers

AI + CTV in 2026

Explore a real-time analysis of how connected TV (CTV) advertising is changing as streaming becomes the default TV experience. The report outlines what shifted in 2025 and what advertisers, agencies, and media sellers should prioritize in 2026.

Sales Engagement Signals

Learn Why Engagement Signals Are Essential for Modern Revenue Teams, and what kind of signals you should be looking for.

ShareBuilder CRM Integrates with Waymark for AI-Powered Spec Spot Videos

ShareBuilders, provider of the ShareBuilders CRM platform for media sales teams, today announced a new integration with Waymark, a leader in AI video technology, that enables sales teams to generate and manage AI-generated spec spot videos without leaving CRM. The integration helps teams move faster from prospecting to pitch by creating broadcast-quality video concepts in minutes and tracking them alongside the lead or account record.

Why the Best Sales Teams Are Building Creative Engines, Not Ordering Ads

The Platforms Winning Ad Revenue Are the Ones Solving Video Creative

Ad-supported streaming platforms, retail media networks, and self-serve DSPs have spent years making it easier for advertisers to buy media on their own. The interfaces are faster. The targeting is sharper. The reporting is more transparent than ever.

What Happens When Sales Teams Conduct Outreach with Video Creative Instead of Saving It for the Close

When video creative takes weeks to produce and requires a dedicated production team, you can’t afford to lead with it. You reserve it for the opportunities that have already earned the investment.

The Dormant Advertiser Playbook for Self-Serve Platforms

Every self-serve ad platform has them: advertisers who signed up, launched a campaign or two, and then went quiet. The platforms reactivating those advertisers at scale aren’t doing it with better “we miss you” emails. They’ve shifted to trigger-based outreach — reaching out when something specific in the advertiser’s world makes a campaign suddenly urgent — and they’re leading with the campaign itself, not a pitch to come build one.